Privacy policy

1. Contact Information

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to make a complaint, please contact us:

📧 info@charlotte-dublin.com

2. Data Controller

“Charlotte Dublin” is the data controller responsible for your personal information under this Privacy Policy.

Data Controller: Charlotte Dublin
Email: info@charlotte-dublin.com
Location: Ireland

3. Collection of Personal Information

We collect personal information to operate our online store, process orders, provide customer service, and improve your shopping experience.

“Personal information” refers to any data that can identify an individual, directly or indirectly.

I. Device Information

Purpose:
To properly load our website, ensure security, and analyze performance for optimization.

Source:
Automatically collected via cookies, log files, web beacons, tags, and pixels.

Sharing:
May be shared with Shopify (our e-commerce platform).

Data collected:

  • Browser version

  • IP address

  • Time zone

  • Cookie identifiers

  • Pages viewed

  • Search terms

  • Website interactions

II. Order Information

Purpose:
To process orders, complete payments, arrange shipping, issue invoices, provide updates, assess fraud risk, and offer customer support.

Source:
Provided directly by you during checkout.

Sharing:
Shared with Shopify, payment processors, and logistics partners.

Data collected:

  • Name

  • Billing and shipping address

  • Payment details (including card numbers)

  • Email address

  • Phone number

III. Customer Support Information

Purpose:
To assist you and provide after-sales support.

Source:
Information you provide in customer service interactions.

4. Minors

Our website is not intended for individuals under the age of 13.
We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can delete it.

5. Sharing Personal Information

We share personal information with trusted service providers who help us operate our store:

  • Shopify (e-commerce provider) – Privacy Policy: https://www.shopify.com/legal/privacy

  • Payment providers (e.g., Stripe, PayPal, Klarna)

  • Shipping and logistics partners

  • Marketing and analytics partners

We may also disclose information if required to comply with legal obligations, protect our rights, or respond to lawful requests.

6. Advertising, Analytics & Marketing

We use personal information to provide you with personalized advertising and marketing communications.

Examples:

  • Google Analytics (to understand website usage)

  • Facebook/Meta Ads

  • Google Ads

  • Shopify Audiences

We may share browsing and purchase activity with advertising partners to deliver relevant ads.

Opt-out options:

  • Facebook: facebook.com/settings/?tab=ads

  • Google: adssettings.google.com

  • General ad settings: optout.aboutads.info

7. Automated Decision-Making & Profiling

We use limited automated processing to:

  • Personalize your shopping experience

  • Show relevant ads

  • Predict interests based on browsing and purchase behaviour

We do not use automated decision-making that has legal or significant impact on you.

8. Use of Personal Information

At Charlotte Dublin, we use your information to:

  • Provide and manage our services

  • Process purchases and payments

  • Handle shipping and returns

  • Communicate about your orders

  • Send updates, promotions, and product news (with your consent)

  • Prevent fraud

  • Improve website performance

9. Legal Basis for Processing (GDPR & Irish Data Protection Act 2018)

We process personal data only when one of the following applies:

  • Contract: To fulfil your purchase or provide requested services

  • Consent: For marketing, SMS communication, and non-essential cookies

  • Legal obligation: For tax, accounting, and regulatory requirements

  • Legitimate interest: To improve our services, prevent fraud, and personalize your experience

10. SMS & Email Marketing

We only send SMS and marketing emails when you have given explicit consent.

You may withdraw your consent at any time by:

11. Data Retention

We retain your personal information only as long as necessary for legal, administrative, or operational purposes.

  • Order information: 7 years (required by tax and accounting laws)

  • Customer account data: Until you request deletion

  • Marketing data: Deleted 24 months after your last interaction

  • Support messages: Up to 3 years

You may request deletion at any time.

12. International Data Transfers

Your data may be transferred outside the European Economic Area (EEA), including to Canada or the United States.

Shopify and its affiliates use Standard Contractual Clauses (SCCs) approved by the European Commission to safeguard your information.

13. Cookies

A cookie is a small text file stored on your device when you visit our website.

We use the following types of cookies:

  • Essential cookies: Required for website functionality

  • Analytics cookies: Google Analytics, Shopify Analytics

  • Marketing cookies: Facebook/Meta, Google Ads

  • Performance cookies: To improve user experience

You can manage or refuse cookies through the cookie banner shown on your first visit or via your browser settings.
Disabling cookies may affect website functionality.

14. Do Not Track Signals

We do not alter our data collection practices in response to “Do Not Track” signals due to the lack of an industry standard.

15. Your Rights (EU & Irish Residents)

Under the GDPR, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Withdraw consent

  • Object to or restrict processing

  • Request data portability

  • Lodge a complaint with the Irish Data Protection Commission

To exercise your rights, contact:
📧 info@charlotte-dublin.com

DPC website: https://www.dataprotection.ie

16. Changes to This Policy

We may update this Privacy Policy to reflect legal, technical, or business changes.
We recommend reviewing this page regularly to stay informed.